Keio Opencourseware
 

course_navi

Google
KEIO Opencourseware >> Course List >> International Center >>INNOVATION AND STRATEGY IN GLOBAL BUSINESS, Spring 2007
INNOVATION AND STRATEGY IN GLOBAL BUSINESS, Spring 2007

AMERICAN STUDIES

[Instructor]
Robert I. Tobin

[Course Guide]

Course Description:

This course examines successful innovations in global organizations-including market-changing products, inventive approaches to leadership and work, synergy between technology and product development, and the crafting, implementing and executing of business strategy. Ideas, customers, leadership, technology, markets, and talent are all part of the mix when companies innovate and craft business strategy—and will be examined in this course.
Students will develop the skills and tools that are critical for inventing and utilizing new business concepts, re-inventing old ones, and making innovation part of their lives.
The course will be conducted seminar -style with lecture-discussions, student group presentations, case studies, video segments, experiential class activities, and research assignments.

Classes: 13
One 90-minute class per week

Feedback: For your suggestions, please write to us.

 

go to course Top

go to Keio OCW Top

 
Creative Commons License
Contents of this site is licensed under a Creative Commons License.