This course examines successful innovations in global organizations-including market-changing
products, inventive approaches to leadership and work, synergy between technology and product
development, and the crafting, implementing and executing of business strategy. Ideas, customers,
leadership, technology, markets, and talent are all part of the mix when companies innovate and craft
business strategy—and will be examined in this course.
Students will develop the skills and tools that are critical for inventing and utilizing new business
concepts, re-inventing old ones, and making innovation part of their lives.
The course will be conducted seminar -style with lecture-discussions, student group presentations, case
studies, video segments, experiential class activities, and research assignments.
Message to those taking this Course:
A challenging, innovative course designed to encourage you to think in new, innovative ways. Be
prepared for a challenging, rigorous course. This course attracts a large number of Keio’s top students
from every faculty and exchange students from around the world. No business background is necessary.
There is substantial opportunity for student interaction and collaboration.
When students have questions, they can contact the instructor before or after class.
Evaluation based on successful completion of assignments and projects, participation and on-time
attendance, and an examination. In the event of unavoidable absence, please contact another student
for assignments and be prepared for the next class. All assignments must be typed and no late papers